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About Wayward Store


Wayward is a greetings card and paper goods brand with a rebellious spirit. 

Every piece is lovingly illustrated by Emma and has grown from a long time passion for rock music, tattoo art, nature and adventure.

Greetings cards seemed like a perfect way to introduce people to her illustrations, as the price point allows everyone access to art and is also a way to connect and spread love to others.

Since launching in 2018 Emma has been working behind the scenes drawing and conjuring up wicked plans to create an alternative lifestyle brand that is distinct in it's style. 

As much of her work is inspired her travels Emma tries to be as kind to planet as possible. Using 100% recycled FSC certified card, as well as recycled envelopes, recycled tissue paper, compostable cellos, water based ink, fair wear & climate neutral t-shirts, and paper tape.    

Cards, and art prints are just the start of this exciting adventure and Emma would love you to come along on the ride with her.

Emma Inks Studio would not be possible without you so why not join the crew by reading the blog, signing up to the Wayward  newsletter or saying Hi on Instagram