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Privacy Policy

This Privacy Policy describes how I collect, store, share, and protect your personal information when using this website to browse or make purchases.

What I collect, and why

When visiting, I'll collect information regarding your device (including your IP address, browser, location, timezone, referrer, search terms etc). This is collected using the Google Analytics service, as well as by Big Cartel. Additionally, as you browse the site I'll track which pages you visit and how you interact with the site. I do this to gain an understanding of how my customers are using the site so that I can improve, correct, or change the site.

For more information on what Google Analytics is, and how it works, please visit:

If you wish, you may opt-out of Google Analytics here:

Big Cartel will also collect information via cookies, log files and other metrics. For more information on how Big Cartel uses and processes your data, please see their legal pages:

When you place an order online via this website, I will collect certain information from you, including your name, billing address, shipping address, payment information, email address, and phone number. Where applicable, this information will be passed to, and handled by, our payment providers Stripe and/or PayPal, who are governed by their own policies.

How we collect information

We use "Cookies". These are tiny files that are placed on your device or computer by websites. They are extremely common and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, please visit:

How do I use your Personal Information

I define personal information as the information you provide by using this site (i.e for tracking and/or order information). I will use this information in order to fulfil any order placed. This includes: processing payment information, screening for fraud, printing postage, sending you invoices and confirmation emails, following up on issues, and handling returns/refunds. In short, I use this information so that I can send you your items quickly and communicate with you whilst doing so.

I will not add you to any mailing list, unless you explicitly ask to be added.

Who I share your information with

I will only share your information with parties which absolutely require it. This includes Royal Mail/Parcel Force (for postage), Big Cartel (who provide the online shop) and Google Analytics (for tracking site usage, and marketing campaigns).

If requested by law enforcement I may be required to release personal information, which I will do so when there is a legal requirement.

Advertising and Marketing

At my discretion I may now, or in the future, decide to use your information for targeted advertising.

You can opt out of targeted advertising by visiting the following pages, associated with the appropriate advertising network:

Do Not Track

Big Cartel does not alter my site's content or data collection when it sees a Do Not Track header sent from your browser.

Your Rights as an EU Resident

Under EU legislation, as a resident you have the right to access any personal information I might have in order that it be corrected, updated, or deleted. If you wish to see, change, or remove your data, please get in touch using the details below.

To be clear, if you are an E.U resident, we are using your details so that we can fulfil your order, or otherwise pursue legitimate business with you. Finally, your information will be stored and transmitted outside of Europe, to the USA (Big Cartel).

How long will I hold onto your information (Data Retention)

I will store your data indefinitely, unless you ask me to delete it.

Changes to this policy

I reserve the right to change this policy at any time. You will not be informed of changes, but you can see the current policy at any time by visiting this page.

Contacting me

If you have any questions please contact me using the contact form or by emailing me at, or at the following address:

Emma Inks Studio
C/O Shed Collective
65 Westgate Street
E8 3RL